Mission and Vision

MISSION

The aim is to train individuals who can adapt to the rapidly changing dynamics of the Public Relations and Advertising sector, utilize digital technologies, are focused on learning and creating, possess strong analytical skills, are sensitive to social issues, and can play an active role in identifying the causes and solutions to these problems. Additionally, the goal is to cultivate professionals with a high level of professional ethics. The department seeks to become a competitive force in line with the institution's principles, while also training innovative, creative, solution-oriented, and critical thinkers with a work style that is sensitive to society and the environment, producing experts who are highly sought after in the industry. 

VISION

The aim is to train highly qualified public relations experts who possess learning, production, and application skills suitable for the information and communication age in the field of Public Relations and Advertising. Additionally, the goal is to conduct internationally recognized, high-quality scientific research, and transform the results of these studies into benefits for society.