​In today's world, where technological advancements are accelerating, and digital transformation is influencing every aspect of life, the importance of communication strategies has become more prominent than ever. Particularly, commercial and social institutions need creative and effective communication methods to attract the attention of their target audiences, build trust, and establish sustainable relationships.

The program's goal is to train knowledgeable, innovative, and strategically thinking professionals who are well-prepared for the increasing global competition. Graduates are expected to excel in local and global markets in the fields of promotion, advertising, and public relations. The program also emphasizes teamwork, advanced foreign language skills, and the ability to adapt to dynamic and collaborative environments.

• Ders İçerikleri / Ders Kataloğu

Çift Anadal Programı: Öğrencilere, asıl bölümlerinin yanı sıra ilgi duydukları başka bir bölümde de lisans derecesi alma imkanı tanır. Bu programda, öğrenciler iki farklı bölümün derslerini tamamlayarak her iki alanda da diploma sahibi olabilirler.

Yandal Programı: Öğrencinin asıl bölümü dışında ilgi duyduğu başka bir alanda belirli sayıda ders almasını sağlar. Yandal programını tamamlayan öğrencilere, bu alanda resmi bir sertifika verilir; ancak bu, ikinci bir lisans diploması anlamına gelmez.

• Çift Anadal ve Yandal programlarına ulaşmak için tıklayınız.

Purpose / Objectives of the Program:

The purpose of the Public Relations and Advertising Program is to equip students with the ability to comprehend public relations and advertising practices on both local and global scales and to understand the developments and changes within the industry.

This program aims to teach students how to effectively use communication tools to create and manage brand perception. The program's objectives include developing students' creative thinking, strategic planning, and communication skills. Additionally, it combines theoretical knowledge with practical applications, preparing students for the professional world.

Current Status and Future Outlook of the Program:

The Public Relations and Advertising Program stands out as a rapidly evolving field influenced by digital transformation. While aiming to develop creative thinking, strategic planning, and communication skills, the program also ensures students stay updated on digital communication and technological advancements.

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​Current Status: program includes courses such as digital communication, visual design, and 360-degree communication campaign design, enabling students to gain hands-on experience.

Industry Collaboration: Students have the opportunity to work with industry professionals and engage in internships, which enhances their job prospects post-graduation.

International Standards: The curriculum is regularly updated to meet international standards, ensuring students acquire the knowledge and skills necessary to compete globally.

Future Prospects:

Digitalization: Digital communication tools and social media are expected to grow in importance, increasing specialization opportunities in areas such as digital marketing and social media management.

Creativity and Innovation: Creative and innovative approaches in advertising and public relations will become more valuable, requiring students to develop creative thinking and problem-solving skills.

Global Communication: In a globalized world, the ability to communicate effectively across different cultures will be crucial. Therefore, foreign language education and courses on intercultural communication will gain significance.

In light of this information, the Public Relations and Advertising Program is poised to continue offering students broad career opportunities both now and in the future.

Professions in the Field:

The field of Public Relations and Advertising encompasses a wide range of professions. Here are some key roles in this sector:

Public Relations Specialist: Manages the image of organizations or brands, organizes media relations, and develops crisis communication strategies.

Advertising Manager: Plans, executes, and analyzes advertising campaigns while managing client relationships and collaborating with creative teams.

Media Planning Specialist: Determines where and when advertisements should be placed to effectively reach the target audience.

Social Media Manager: Oversees the social media accounts of brands, creates content, and develops social media strategies.

Corporate Communication Specialist: Designs internal and external communication strategies, organizes corporate events, and strengthens corporate identity.

Marketing Specialist: Conducts market research, develops marketing strategies, and promotes products or services.

Digital Marketing Specialist: Manages digital marketing campaigns, develops SEO and SEM strategies, and utilizes digital platforms for promotions.

Content Manager: Creates content strategies for brands and produces blog posts, articles, and other written materials.

These professions offer a broad range of opportunities for individuals pursuing careers in public relations and advertising.

​Job Opportunities:

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Digital Advertising Agencies: Focus on digital marketing and social media management.

Advertising Companies: Take part in planning and executing advertising campaigns and creating creative content.

Brand Consulting Firms:

Corporate Communication Departments: Work on creating internal and external communication strategies and organizing corporate events.

Marketing Firms: Conduct market research and develop and implement marketing strategies.

Political Parties:Work on public relations and communication strategies for political campaigns. By working in these areas, graduates can explore extensive career opportunities in the field..

​Tanıtım Sunusu için Tıklayınız 

​Adres : Şehit Bülent Yurtseven Kampüsü, Uygulamalı Bilimler Fakültesi, Suveren, Iğdır

• ​Çağrı Merkezi : 444 9 447
  ​Telefon: +90 476 223 00 10 - 3405
  
•    Faks: +90 476 223 00 17 
  
• E-posta:  uygulamali.bilimler@igdir.edu.tr

Bir bölüm veya programın temel özelliklerini, eğitim olanaklarını ve hedeflerini tanıtmak amacıyla hazırlanan sunumdur.